knowledge based marketing services

Our PR and marketing experts tap into the expertise of industry analysts from Webster Buchanan Research, a market research and consultancy company, and affiliated research analysts. That means:

Content experts add analyst-quality expertise to our strategic services We bring depth and breadth of domain knowledge to all operational services, from lead generation to media campaigns

“Good PR is not just who you know – it’s what you know”

___________________________________________________________________

Our knowledge-based, collaborative approach to marketing challenges traditional business models in PR and marketing:

We operate from a network of remote offices, so clients don't support expensive office infrastructure We have a partner network of analysts and marketing professionals that works on a project basis, reducing fixed overheadWe're renowned for our ability to repurpose material for maximum effectiveness. One interview with a customer, carried out with analyst-quality knowledge of the market, can yield multiple lead generation, branding and PR opportunities

“More from the same – not more of the same”

___________________________________________________________

We know how frustrating it is when your marketing agency delivers poor copy – and you have to waste time rewriting it. Whether it’s a brochure, a case study or a press release, most B2B agencies struggle to deliver good copy because:  

They don’t have an in-depth understanding of each client’s business, the market it’s in or the needs of its customersThey don’t take time to discuss ideas and creative angles They don’t have skilled writing and editing specialists on board

As a knowledge-based marketing services company, Pelican Bridge and Webster Buchanan Research work with you to ensure we understand your business, ensuring we deliver informed content that focuses on your key messages. We use practices developed on national newspapers to work up messages and agree content presentation, and we have a team of highly-skilled writers and editors on board to bring each piece to life.