Keith Rodgers

Keith is the founder of Pelican Bridge, and co-founder of Webster Buchanan Research, a market research and consultancy company specialising in business management and the supporting role of technology. Keith leads Webster Buchanan’s research and consulting work in people management, customer relationship management, financial management, supply chain management and multi-country payroll. In addition, he has played a key role in building Webster Buchanan’s entrepreneur’s practice.

Prior to founding Webster Buchanan in 2001, Keith was UK managing director and then US president of TBC Research. He previously launched and edited a number of IT and business magazines in the UK, was deputy editor of Sunday Business, and has written extensively for national newspapers including the Financial Times and Independent on Sunday.